OUR HAIR
1. A little TLC goes a long way
Since the very beginning, our goal has been to offer premium hair extensions that last the test of time. That look, feel and act just like your own hair. That makes you feel confident and empowered with the kind of vibrancy that screams “I’m ready to take on anything.” That's why we don't compromise on the quality of our product. Every strand of hair is checked and tested before it gets to you.
2. ELASTICITY
Healthy hair, do care. Stretch, moisture, flexibility and elasticity are all indicators of literal hair goals. Think about it like your skin: If your skin dries out, it becomes coarse and rough. Your hair is no different. We make sure our extensions are bouncy and shiny.
3. THICKNESS
Bye, dull dead ends. You don't need them in your life – or your ponytail. We're about luscious, thick, full hair extensions. That’s why we check and measure all of our ponytails.
4. WEFTS
No shedding, no worries. Each weft is checked and machine-sewn with an extra stitch for extra security. It also helps our hair extensions last longer.
5. COLOUR
Haircare is self-care. All of our hair extensions go through a gentle wash and dye process. No acid, no damage. This helps protect the hair cuticle layer and ensures it flows in the same direction from root to tip. What does that mean for you? The soft, shiny hair of your dreams.
We'll be the first to admit it: We have high standards.
We care about the little things like knowing what and who is behind our products.
Raising the standard is what we do. Our hair extensions are made from ethically sourced 100% remy hair.
In fact, we are committed to only sourcing hair that mutually benefits and supports our suppliers. Our hair extensions not only provide the glow-up your hair deserves; they provide and support the livelihoods of those who supply them.
Our factory is located in Qingdao, China. Their core values – quality, empowerment, and authenticity – align with It’s Now Long. They have over two decades of experience in hair manufacturing and care about the physical and mental well-being of their staff. All staff are well compensated for their work, and every full-time employee has the opportunity to become a shareholder in the company.
We are proud to partner with a factory that strongly values their team and strives to create better lives for everyone.