Thicker, longer, fuller hair in *literal* minutes

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More to Discover

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    Why Choose Us?

    Our premium hair extensions look, feel and act just like your own hair. You can heat them and style them, wear after wear.

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    About Us

    Whether you’re dreaming of long thick, full hair or just daring to try something new, we’re here to make you feel like your own secret weapon.

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    Before & After

    Transformed with instant length, volume and dimension.

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Collection: All Products

Welcome to It's Now Long, where we’re all about making #hairgoals happen! Our collection has everything you need to instantly transform your look with clip-in extensions and ponytail extensions—perfect for achieving thick, long, and luscious hair in literal minutes. Each piece is crafted from 100% remy hair, promising no tangles, no matting, and absolutely no damage.

With so many shades to choose from, you’ll find the perfect match to make your hair dreams a reality. Our extensions blend seamlessly with your natural hair, giving you that fine hair look without any hassle. So go ahead, browse the collection and bring those hair goals to life!